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Tourism and Hospitality for Worthing – A new approach?

Summer months are busy in Worthing and Adur.  Tourists and residents alike flock to our seafront and onto the South Downs, and when the sun is out, business is good for all. But with Winter almost upon us, considering how our region can further promote itself, not only during the winter months but into next Spring and beyond, is extremely relevant. 

Worthing and Adur are bustling towns, and offer a great mix of eclectic shops and fine restaurants, coastal cafes and excellent theatres but what can we, as residents and business owners, do to help our area promote itself and attract even more visitors?

Following interest from our members, The Worthing and Adur Chamber of Commerce has recently launched a new Tourism and Hospitality group.  The overall aim of this group is to see how it can collectively further boost promotion of our area and add support to the Visit Worthing tourism team, who have also just recently commissioned a new tourism vision document for Worthing and Adur. 

The Worthing and Adur Tourism and Hospitality Group have held two open meetings to date, and the attendance at both has been superb.  Many of our members and local businesses, such as Michael Jones Ltd, Best of Worthing, The Burlington, Kiddie Coupons, Clear Computing, Bennett Griffin LLP, Northbrook College & Essentially Worthing have committed to the project and the vibe is positive and uplifting.

So, where do the visitors to our area come from?  Reports and statistics from Discover Worthing suggest that the majority of out of season tourist trade into Worthing and Adur comes from those who are here to visit friends and family and from visiting business people. 

With this information firmly in mind the new Tourism and Hospitality group has decided to implement a local campaign, in the form of a Tourism Exhibition, to showcase the locality and actively encourage residents and their visitors to take more advantage of all the great amenities and attractions we have on offer, to embrace them and promote them to others.  Local businesses will be involved too and commit their energy to working together to ensure the project is successful.

The working group have also discussed many ideas to support the exhibition, from a discount booklet for those visiting the town, to a tourist bus to drive visitors around, and would welcome more ideas and suggestions should you wish to be involved.  The timeframe for the Exhibition is March 2013, during English Tourism Week, and the exhibition will also run alongside the Business Showcase which is being organised on behalf of the Adur and Worthing Business Partnership.

Promoting our towns and our region is more important than ever now, so it is vital we all work together to see how Worthing and Adur can best be promoted in the future for sustainability and also so we can continue to keep it a place where our families and businesses thrive.

Sheryl Tipton
Marketing Consultant

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© 2013 Worthing & Adur Chamber

Worthing & Adur Chamber of Commerce

Sphere Business Centre, Broadwater Road, Worthing, West Sussex BN14 8HJ
Tel: 01903 203484


Worthing & Adur Chamber of Commerce is the trading name of Worthing & Adur Chamber of Commerce & Industry Ltd.
Company registered in England & Wales. Company number: 00345261.   VAT No: 275 6477 60
Registered Office: Sphere Business Centre, Broadwater Road, Worthing, West Sussex BN14 8HJ

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