Karen Jefford - International Women's Day Feature

This IWD we're celebrating some of the female leaders, founders and entrepreneurs in our Chamber. In this feature we talked to Karen Jefford CMgr FCMI, the CEO of Electric Storm Youth.

1. How did you get to where you are today?

Believe it or not, I was painfully shy as a child. That changed during a dance competition final. I slipped in a silent room, and in that moment I had a choice: walk off or carry on. I carried on and I won, but more importantly I learned that setbacks don’t define you, your response does.

That mindset has stayed with me. What matters in leadership is staying true to self, listening properly, and choosing to move forward with clarity. That’s how I work with organisations today, practical, honest and focused on progress.

2. What would you tell your younger self?

Say yes to opportunities when they come, you won’t always know where they’ll lead, but they’ll shape you. Those early experiences will build your confidence and resilience. Over time, you’ll learn when to be more selective. Trust that thinking differently is your strength. You see things others don’t, back your judgement and speak up sooner. Stop waiting to feel “ready”; confidence comes from action.

As you grow then learn to say no. Not everything is aligned, and protecting your energy is part of leadership.

3. What advice would you give to the next generation of women in business?

Be proud of who you are! Everyone is individual, and everyone brings something different to the table, that difference is your strength. Be clear about what you stand for; that strengthens your decisions, your relationships and your direction.

Invest in your thinking, not just your profile, choose partners who respect your ambition and encourage you to grow.

Leadership isn’t about being louder, it’s about being clear, consistent and doing your best with what you know, and improving as you learn.

www.electricstormyouth.co.uk

You can find out more here about this year's International Women's Day agenda - Rights. Justice, Action. For ALL Women and Girls.