Baked Worthing shortlisted for Small Business Award 

Local firm Baked Worthing has been shortlisted for Britain’s best Bricks & Clicks business.

Wednesday 15 April 2026: Baked, based in Rowlands Road, Worthing, has been chosen as a finalist for the Bricks & Clicks Award at this year’s Small Awards. Now in its tenth year The Small Awards is a nationwide search for the UK’s greatest small firms, across all sectors. It is organised annually by Small Business Britain, which champions and supports the nation’s 5.5 million small firms.

Baked, founded in 2014 by Lauren Roffey, bakes and sells a huge range of brownies, blondies and brookies for sale in their shop/bakery in Rowlands Road as well as offering UK wide postal delivery. It has been selected as one of just eight finalists for the Bricks & Clicks Award that recognises small businesses that use multiple channels innovatively to develop their business.

The Small Awards celebrate the successes of Britain’s small businesses, with eleven different awards for small firms leading the way across everything from sustainability to digital adoption, and showcasing all types of small businesses including social enterprises, family-owned businesses, sole traders and start-ups.

“We are so proud to be celebrating a decade of the Small Awards. The awards celebrate the very best of the UK’s small business owners, who make such a difference in their local communities and are a key driver of the nation’s economic growth,” said Michelle Ovens CBE, Founder of Small Business Britain.

“The awards are a great opportunity to recognise the success and contributions of so many small businesses - Baked Worthing is extremely deserving of being a finalist, and we look forward to celebrating together in May.”

Speaking of her joy at being shortlisted for the award, Lauren Roffey said “To be recognised like this, on the national stage, is just wonderful. As so many people know, running a small business is tough going, and it feels great to see that our hard work has paid off.”

“I am very lucky to have a great team that work alongside me, and a loyal tribe of brownie fans that help keep us going and growing. I can’t wait to celebrate in May.”

Judged by a panel of industry experts, the winners of all categories, including the overall winner of the Small Business of the Year award, will be announced at an awards ceremony in London on 21st May 2026.

The ceremony will this year be held at Christchurch in Spitalfields London, with plans underway for a night of entertainment, inspiration and celebration for the UK’s greatest small businesses.