HJP Chartered Financial Planners
Shoreham-By-Sea, West Sussex
About
Max Cook is a financial adviser at HJP Chartered Financial Planners. He covers all areas of financial advice by putting his clients at the centre of every financial plan. By working together, he aims to build financial clarity and confidence, empowering you to create, manage and protect your wealth, all while minimising tax liabilities. His two areas of specialisms are inheritance tax & estate planning and advising business owners. Many business owners are brilliant at running their company, doing what they love and are good at, have had good growth and easily get focused on the day-to-day running. Max specialises in helping time-poor business owners to stop to think about the bigger picture. Some important questions he poses include: • Could you be paying yourself more efficiently and reducing unnecessary tax? • Could your business survive if you couldn’t work for a while? • How can you turn your business into your retirement plan, or plan your eventual exit? Prior to HJP, part of Max’s career path includes launching several start-ups across diverse fields, including craft brewing, mindfulness and meditation, natural supplements, and coaching. These experiences have provided him with a deep understanding of the challenges small businesses face, particularly around growth, financial stability, and long-term strategy. Max helps small and medium-sized business owners get clarity, protect their income, and make their business work for them — both now and in the long term. Practical, no-nonsense advice, tailored to your situation, with solutions you can act on. Outside of work, Max is an avid surfer and extreme mountain biker. He also takes regular ice baths and breathwork as part of his Wim Hof practice. Please note that advice with regard to exit strategy planning may involve the referral to a service that is separate and distinct to those offered by St. James's Place. HJP Chartered Financial Planners is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the group's wealth management products and services, more details of which are set out on the group's website www.sjp.co.uk/products. The 'St. James's Place Partnership' and the titles 'Partner' and 'Partner Practice' are marketing terms used to describe St. James's Place representatives. HJP Chartered Financial Planners is a trading name of HJP Wealth Management Limited. SJP approved 22/10/2025