Blue Billboard launches 24 D6 and D4 displays across Victoria Place Woking
Blue Billboard, a leading provider of digital out-of-home (DOOH) advertising, is pleased to announce the installation of 24 D6 and D4 advertising screens in key locations throughout Victoria Place shopping centre in Woking. These screens were installed to provide both engaging advertising content from our local and national advertisers, and also to provide way finding and centre information to visitors of the centre.
Blue Billboard partnered with Theravada to deliver the project, which included the design and build of custom wall mounted surrounds and Totems. In addition we chose Theravadahttps://www.bluebillboard.co.uk/as an all in one solution provider to also install and configure a local Wi-Fi network for both the screens and public use.
The new screens are located in high-traffic areas throughout the complex, including by escalators and stairs, adjacent to several busy large retail units, and covering the foodcourt with it’s high density footfall and dwell times.
“We are proud to announce the completion of this installation at Victoria Place” said Justin Howard, Co Founder at Blue Billboard. “This is one of the largest shopping areas in Surrey, located only 30 minutes from London and with an average footfall of 150,000 people a week – we’re confident that our advertisers will get incredible advertising exposure, at Blue Billboards competitive price.”
Blue Billboard would also like to thank the Centre Management team (Simon Cuckow, John-Paul Jackson and Martin Pooley) from Savills for their help, Stewart Pegum from Woking Borough Council and Neil Buckland from Mall Solutions – all who played a key role in enabling this project.
Benefits of the New D6 Advertising Screens
The new advertising screens offer a number of benefits for both advertisers and shoppers. For advertisers, the screens offer the following benefits:
- High visibility: The screens are located in high-traffic areas throughout Victoria Place, ensuring that advertisers will reach a large and captive audience.
- Bright and sharp images: The screens use state-of-the-art Sony digital display technology to deliver bright and sharp images that will capture shoppers’ attention.
- Versatility: The screens can be used to display a variety of content, including videos, images, and text.
- Targeting: The screens are equipped with sensors that can track traffic flow and shopper behavior, which allows advertisers to target their messages more effectively.
For shoppers, the new screens offer the following benefits:
- More engaging experience: The screens will display a variety of content, including advertising, information about upcoming events and promotions, and more. This will provide shoppers with a more engaging and informative experience.
- Easier to find what they’re looking for: The screens will also be used to display information about the mall’s retailers and restaurants, which will make it easier for shoppers to find what they’re looking for.
Conclusion
The installation of the new D6 advertising screens is a significant investment by Blue Billboard in Victoria Place Woking. The screens will provide a more engaging and informative experience for shoppers, and they will give advertisers a new and effective way to reach their target audience.
www.bluebillboard.co.uk
