Adur and Worthing Business Awards 2014

Don't miss out on a great opportunity. Don't miss this deadline. It will enhance your business, encourage your customers and your clients, and energise you to do better. And it doesn't cost you anything – except your time your efforts and your. We're talking about entering you and your business into the business awards for 2014. It's not too late.

This is what you have to do.

1 Read this article, decide to take up the challenge and how much you want to improve your business potential.

2 Download the application form and read the rules. There are no great catches or tricks to look out for but the winners of these awards in the past have benefited in many ways. One of the chief benefits is that they have motivated their customers and their clients to appreciate their service and their products that their business offers. You can do the same.

3. Choose the category that you want to enter. There are many different classes and kinds of business into which you can enter. You can enter in up to 3 categories. Choose with care.

4. Draw up a list of all your customers and clients who are likely to provide you with glowing references and testimonials. Contact them individually. Ask them for their opinions on your service. Sometimes the truth can hurt but often there is a pleasant surprise and a reassuring result.

5. Why not nominate some of your own clients for awards? Be proactive. Encourage others.

6. The process so far will make you look at your business as a customer or client. It will make you concentrate on success.

7. If you have staff, involve them at every level and you will find them invigorated and motivated. The impact on the firm as a whole – whether or not you win – will be beneficial.

8. Once you are nominated then it is a matter for the judges. However there are usually several businesses nominated in each category. If you are nominated go to the business awards dinner. It is a celebration of business and a recognition that without business in the community there would be no wealth and no prosperity.

9. If you are not nominated but you do not win, the process will have been good for you and your staff and your customers. Your profile will be enhanced.

10. If you win then you and your business will have recognition. "Recognition is what babies cry for and what soldiers die for". You will be able to use the award in your marketing strategy and in your marketing literature. It will be worth a lot to you.

So don't prevaricate. Go ahead and do it. It's not too late. Good luck!