Piglets Pantry rip up their business plan
So, coronavirus - didn't see that one coming, and whilst we have a disaster recovery plan this didn't quite cut the mustard. We are now in week 2 of pie-solation and finding our feet in this new strange world.
Up until 9 days ago we had a thriving business in the B2B market serving 67 Clients mostly in Stadia, Events, Hospitality and Leisure - all wiped out overnight. After the initial 24-hour shock had settled in it was time for Plan B.
24 hours later, late-night tech discussions and our website was live. 48 hours later and we had a seamless connectivity to our production systems (which is just as well, manual data entry as an MD is not a high point of my life).
72 hours later and the orders steadily came flooding in, combined with support from our amazing friends at Brighton & Hove Albion the outpouring of love from our local fans, PR and Press coverage and a smart #SOS #Survival #Pack idea and we were in business.
Later the first week, we launched 10% discount codes for all our loyal fans and a very special 50% discount code for the amazing NHS staff. We are also supporting and helping people that cannot buy certain items to keep them safe and well.
Day 7 completed and finished designs on our #Easter #Indoor #Hamper promoting the #StayatHome campaign echoed by the Government. Again offering 10% and a pre-order service to support everyone at home.
Day 8 - First stab at Facebook Advertising we launched our AD on Saturday and as we speak, it is getting lots of attention.
What does the future hold? Every day is a new dawn and a new opportunity to look at the business in a different light. We cannot know how long this is for, but we will continue to support everyone during this difficult time.
Joanna Hunter - Food Lover & Owner of Piglets Pantry www.pigletspantry.co.uk