Local accountancy firm goes viral on TikTok - 1.5m views!

Jonny Matthews, digital marketing executive at Carpenter Box, a local accountancy firm with offices in Worthing and the South East, recently created a TikTok video to promote the business’ recruitment campaign to younger people. And it’s gone viral!

In just a week, the nine second clip, featuring the firm’s communications director Kira McKinney mouthing words from a scene in Disney Pixar’s Finding Dory and encouraging eight Carpenter Box employees to dance, has received over 1.5m views.

It has also received nearly 150,000 likes on the popular social media platform, almost 2,000 comments and 1,000 shares, turning Kira and her team into a TikTok sensation!

Finding Dory, the sequel to Finding Nemo, is about a blue tang fish (Dory) who gets separated from her parents as a child. As she grows up, Dory tries to search for them, but due to her short-term memory loss gradually forgets them.

Carpenter Box’s TikTok dance is based on a Roblox video, which went viral and started the trend. Roblox is an online platform that allows users to create games and play games created by others. There are approximately 50m games so far.

Jonny said: “We’re recruiting for trainees and wanted to show the fun side to our firm to attract potential applicants. We hoped the video wouldn’t ‘flop’, but never expected it to take off like this!

“We’ve successfully managed to raise the visibility of Carpenter Box amongst young people on our TikTok channel, which is an ongoing project managed by our digital team, and promised our managing partner we will follow it up with some more sensible posts about accountancy.”

Carpenter Box recruits trainees into departments such as tax and business services, pays for them to study the relevant qualifications and supports their long-term career goals.

Those interested in applying should call 01903 234094 or visit www.carpenterbox.com for more information.

You can find Capenter Box’s viral TikTok here: https://www.tiktok.com/@carpenterbox/video/7119883169213582597