Local Business Owner, Krisi Smith, Co-Founder of Bird & Blend Tea Co. is on the newly released Amazon Prime ‘Apprentice’ style TV show Ready Set StartUP!

Krisi Smith and her award-winning Sussex based tea company Bird & Blend are featured in a brand new exciting reality TV show ‘Ready Set StartUp’ on Amazon Prime. Tipped to be the next Apprentice, this compelling new television series features 10 young British and Irish entrepreneurs that go head-to-head competing for the lucrative £100k investment for their start up business.

The 6 part TV series involves a thrilling blend of challenges, putting to the test the contestant’s business skills and acumen. Sussex based founder Krisi was selected to be a guest judge on the show, standing alongside Alison Edgar MBE, founder of Intellium Advisory Ying Wang, and Monzo founder Tom Blomfield to name a few.

Krisi and her inspirational company feature in episode 4, in its entirety, with the apt title ‘Tea-riffic Tensions’. Krisi and her team, including Danii who is the Brighton Laines store manager, introduce their magical tea brand to the contestants and set them an exciting business challenge - to deliver a launch event for Bird & Blend’s new product. Tension, drama & entertainment then ensue! Krisi sits on the judging panel, giving the contestants valuable feedback and guidance while ultimately voting on who goes home. 

Krisi says, ‘It was an honour (& super exciting) to be asked to be a judge on the show. The other judges are leading business people & entrepreneurs so to be sitting alongside them was a once in a lifetime opportunity. I’m super proud to be recognised as a successful Founder & entrepreneur that has been asked to help inspire the next generation of entrepreneurs. At the London premiere of the show, the consensus was that our episode is a fantastic one to watch with spirits and tensions high, creating a drama heavy, powerful and entertaining show!’.

‘Ready Set StartUp’ is produced and owned by Pictures in Motion, a production company dedicated to creating business and entrepreneurial formats that will entertain, be meaningful, inspire and educate. The show is presented by Irish broadcaster Simon Atkins, it premiered in Cannes and London during April and May, respectively, of this year and it’s available to stream on Amazon Prime.