Overview

An interactive workshop on how to apply the cutting edge techniques of gamification to marketing. Gamification is the process of making activities more game like, and is a particularly useful way of applying game design theories to everyday situations, especially marketing.

Thanks for an engaging, pacey #gamification workshop yesterday, enjoyed every minute! #Gameon - Linsay Duncan, Marketer

Course details

By the end of this course you will know when and how to employ gamification and have an understanding of what gamification can do for marketing in your organisation.

Throughout the course your understanding of the theory and practice of Gamification for Marketing will be developed through the use of a variety of learning methods including gamification techniques, lectures, group work and on-line activity, quizzes, videos, case studies, learner-led presentations and role plays.

When: 09.30 to 16:30 on Friday 12th February 2016

Who is it for: people involved in marketing at any level

Costs: £395 plus VAT per person

Where: 68 Middle Street, Brighton, UK

Venue website: http://68middle.st

Three Key Benefits from the Course

Your competitors are now using gamification – find out how to do it better than them

Respond effectively to the changes in how customers engage with your brand

Improve your ability to persuade, motivate and influence customers & potential customers

What does the course include?

What is gamification and why it matters to our business

The psychology of fun and engagement

On-boarding techniques for engaging users and fostering system adoption

Game building blocks: from Points and Badges to Virtual Currencies

Player types and demographics

Case studies: from building a gamified service to support your brand to enhancing a fundraising campaign

Techniques and case studies for enhancing website or software UI and UX through gamification

How to use the 6 C's of gamified marketing design framework: cherish, captivate, challenge, connect, create and champion

Understanding and using Kevin Werbach's Gamification Design Framework

How loyalty schemes have helped companies like Polyvore and teleflora

Gamestorming to create marketing ideas and campaigns

How to pitch your gamification ideas and projects to gain internal and budgetary support

Who is leading the course?

Gamification expert Pete Jenkins, founder of Gamification+ Ltd. Pete is entrepreneur in residence at Brighton Business School, University of Brighton and chair of the International Gamification Confederation (GamFed).

Book The Course Now: http://gamificationplus.uk/marketing-gamification-open-course-february-2016/

Electronic Temperature Instruments Ltd Managing Director Peter Webb who was awarded an MBE for services to Business in the Queen’s Birthday Honours List last June collected his award from Prince Charles at Buckingham Palace on Thursday 4^th February.  He was accompanied by his wife Miriam and three children – Claire, Lisa and Jason, all of whom are directors of ETI.    

Peter, who with his wife Miriam, started their business Electronic Temperature Instruments Ltd. (ETI), some 33 years ago with just one employee, today employ 175 people at their two factories in East Worthing.  ETI manufactures electronic digital thermometers and temperature probes, primarily for the food service industry, that are exported worldwide. 

Peter admits "I am absolutely overwhelmed to have been awarded an MBE in the Queen’s Birthday Honours this year. It was completely unexpected and it’s certainly going to take a long time to get used to having MBE at the end of my name".

He said: "It was a big surprise when I first learnt about the award and I am delighted and I know my family is also very proud.  I have known for a few weeks now and it has been difficult keeping it quiet”.

“I started the business in 1983 as a small enterprise, however ETI has grown phenomenally and way beyond my wildest dreams.  The industry has changed a lot over recent years with the advent of new microprocessor technology; however as a business we have endeavored to embrace the latest technology for the benefit of our customers”

“Although I have been honoured with this prestigious award, ETI could never have achieved the worldwide recognition and success that we have today without the support and commitment from everyone working alongside me past and present”.

Mr Webb, who is an executive member of the Worthing and Adur Chamber of Commerce, a member of the Northbrook College Employer Board and has also been actively involved mentoring a number of start-up businesses, went on to state, “I have always believed that you need the right balance in business, and have to be willing to give back as much as you are getting out. Hopefully my success will encourage other budding local entrepreneurs to follow in my footsteps”.

Earlier this year, Peter was also named among the region’s top business leaders in the IoD London and the South Director of the Year Awards. The awards, run by the Institute of Directors (IoD) and open to members and non-members, bring together company directors from a variety of backgrounds, recognising their qualities as business leaders.

Businesses are being invited to become part of the Street Velodrome 2016 action when it returns with all of its muscle-pounding, stop-clock-racing glory to Beach House Grounds across the first weekend of July 2016.

Exploding onto the Worthing scene in 2015, Street Velodrome proved that Worthing has the appetite - and the crowds - to make innovative new events a success.  With over 10,000 people attending per day, and the event being screened to 600,000 UK households (plus being exported to over 180 countries), it’s returning to the town on a firm footing for 2016.

At an exciting sponsorship launch evening held on Thursday 21st January at Coast Cafe, local entrepreneurs and organisations got a first look at the range of sponsorship opportunities on offer for Street Velodrome 2016.  From trade stalls in the event village through to main event branding opportunities, businesses of all sizes can get a slice of the action and put their message in front of the crowds.

Daniel Humphreys, Leader of Worthing Borough Council, spoke at the launch event.  He said:

“I am delighted that Worthing will be hosting the Street Velodrome again this year after the great success of the event in 2015.

“Last year, we proved beyond a doubt that Worthing has the appetite for new, innovative and unique events which draw people into the town from across the South Coast.  The 2016 Street Velodrome is going to be another chance to show off everything that makes Worthing a great place to live, to work and to invest.”

Jo Osborne, Events and Tourism Manager for Adur & Worthing Councils, adds:

“I’m really grateful to local businesses Coast Cafe and Baked for getting behind the sponsorship launch event.  We have had exceptionally positive feedback from last year’s sponsors who gained real value from the weekend and, by extending the event to three days this year, we’re offering even more opportunities to get involved and grow business’ exposure.

“With interest in cycling soaring, this is a perfect opportunity for local businesses to be part of an innovative community event.”

The sponsors launch evening also debuted a short film produced after last year’s event which captures the excitement as it unfolded, giving potential sponsors a taste of what they can expect from this year’s expanded event.  The film can be seen on the Council’s website: http://www.adur-worthing.gov.uk/news/pr16-012.html

Sponsorship opportunities are strictly limited to ensure that the businesses involved get the best return on their investment - details can be found in the sponsorship pack or by contacting Lucie Gleeson directly (lucie.gleeson@adur-worthing.gov.uk).

The final round of Community Adur Grants for 2015 – 16 is now open to local voluntary and community groups. 

Groups can apply for up to £5,000, or over this amount in exceptional circumstances, for new or existing projects that meet our criteria.

Applications must assist in one or more of the five priority areas;

promoting health & wellbeing in the local community

promoting community involvement and volunteering opportunities

targeting inequalities and deprivation

increasing partnership working between organisations, and

promoting the regeneration of the district.

 For further information and to download the application form and guidance notes go to www.adur-worthing-worthing.gov.uk/grants-and-funding

The closing date for applications for this round of Community Adur Grants is 5.00pm on Monday 25^th January 2016. If you have an idea for a project that you would like to discuss please contact the Communities Team at Adur District Council on 01273 263311 or communities@adur-worthing.gov.uk

Put on your running shoes for a new half marathon, chalk up your hands for a trapeze, try out or sharpen your appetites for a food and drink festival - 2016 will be the year that cements Adur and Worthing’s vibrant - and continually growing - events schedule as the one to watch.

Brand new events for 2016 include the Worthing Half Marathon, an alternative way to start your Valentine’s Day (14th February) and Gorilla Circus (27th August to 4th September) who will be bringing high trapeze experiences to Lancing Green, giving residents and visitors unique opportunities to test their bodies (and their nerves) to the limit as well as see illuminated evening shows for free.  This debut Summer of Circus will bring together some of the most exciting contemporary circus performances featuring some of the best circus acts in Europe, celebrating the best dazzling, unique and nearly impossible feats of circus performance ever seen!

Alongside the brand new events, Street Velodrome returns to Worthing for its second year (1st to 3rd July), and the “UK’s Best New Festival” - Wild Life - will be bringing some of the country’s best new music to Shoreham for the weekend of 11th and 12th June.

One of the many reasons that people want to move into Adur and Worthing is the strong sense of community and range of family-friendly events.  From the popular Adur Festival (4th to 19th June) to the Tide of Light lantern parade and firework display in Worthing (5th September), the area genuinely offers something for fun-seekers of all ages.

Councillor Pat Beresford, Executive Member for Regeneration at Adur District Council, says:

“There is an appetite locally for a packed events programme which gives the area its own unique, activity based, identity - and this is exactly what we’ve got for the next twelve months.  

“It’s really important to bring new, fresh, events into the District, as well as provide support for firm family favourites.  The 2016 events calendar provides just that and I’m delighted to be supporting the growth of our District in this way.”

Councillor Bryan Turner, Executive Member for Regeneration at Worthing Borough Council, comments:

“Last year’s introduction of the StreetVelodrome event into the town proved that there’s an appetite for new events in the area, and we’re seeing real growth in community based events such as Tide of Light.

“I’m convinced that our increasingly packed events diary will make 2016 a year to remember in Worthing, and provide the strongest evidence yet that we’re a destination of choice on the South Coast.”

More information about the packed events diary can be seen on our Visit Worthing website.  The next edition of the 'What, Where, When events guide' is available online and can be collected from the Visitor Information Points in Worthing as well as from a range of libraries, shops and businesses throughout Adur and Worthing.

·         Visit Worthing website - the official tourism website for Adur, Worthing and the surrounding areas
- http://www.visitworthing.co.uk/

·         What, where, when events guide - on the Visit Worthing website
- http://www.visitworthing.co.uk/brochure-request

The Adur & Worthing Wellbeing team invited a host of public health services to put on a free ‘New Year, New You’ drop in event at the new Shoreham Centre last Wednesday (13th Jan).

‘New Year, New You’ showcased the raft of support and services readily available in the district, to help and advise people on changes they can easily adopt, to take control of their own health and that of their families.

On hand were experts who were able to offer advice on healthy weight targets, increasing activity levels, stopping smoking, reducing alcohol consumption and improving emotional well being. 

Also, Health MOT’s were carried out, with the aid of clever scales; that don’t just measure weight but  bone mass, muscle mass and hydration levels too.  They also spent a busy afternoon offering advice to the public about their individual lifestyles and the impact it may be having on their health.

Albion in the Community were also on site, with help and information about preventing Type 2 Diabetes; Solutions4Health were very busy, offering impactful advice on smoking cessation, also popular, the CRI stand advising on reducing alcohol consumption, MIND and Time-to-Talk Worthing offered information on their services tackling Mental Health issues and Guildcare offered advice for older members of the community.

Councillor Valerie Turner, Worthing Borough Council Executive Member for Health & Wellbeing (pictured) adds "It is great to see so many groups and agencies here offering their services to our residents and highlighting what is available to help them to in efforts to maintain their fitness and health.  It is also encouraging to see it so well attended.  I hope to do more ‘New You’ events like this and host a similar one in Worthing very soon.  I am in full support of this kind of effort, I think it is great that we are getting out there to advise, guide and support our resident, face to face."

Councillor David Simmons Adur District Council Executive Member for Health & Wellbeing said; "The Adur & Worthing Wellbeing team do a great job all year round with educating and encouraging all of our residents, young and old, on adopting a healthier lifestyle.   This event today has brought together other leading health organisations in West Sussex, who were on hand to offer advice on weight loss, smoking, blood pressure and mental health awareness for example.

Any New Year sees us all re-evaluate our lifestyles and this free event offered the many members of the public who attended a host of educational and practical healthier lifestyle tools to consider."

Such was the success of the event, the Adur & Worthing Wellbeing team will be hosting other live events in the district.  Further details of all of their events near you, can be found on their website http://adur-worthing.westsussexwellbeing.org.uk/.

Pictured: Councillor Valerie Turner, Worthing Executive Member for Health and Wellbeing

Take a look at these Employment and HR updates below from Acas South East...

Employment case law decisions 2016: view a round up of significant employment law decisions expected in 2016, with cases pending on holiday pay, redundancy consultation and whistleblowing...read more.  

Get up to date for 2016 with an employment law update.  

Law firm lets staff take holidays whenever they want - and get paid for it: the scheme allows all salaried employees to take holiday reflecting their own needs and those of the business, rather than being constrained by a set number of days per year...read more.

Advice and guidance on holidays.

If your business/commercial area is within West Sussex you could apply for a gap-funding grant of between £10,000 and £25,000 to enable a superfast connection.

£225,000 is being made available as part of a pilot grant project to improve connectivity for groups of businesses in West Sussex that are without access to super-fast broadband and not included in any commercial or publicly-funded rollout.

ABOUT THE GRANT

Business estates or clusters in West Sussex have until 5pm on 15 January 2016 to apply to the new Digital Connectivity Grant Programme.  The programme provides up to 40% of the cost of getting connected with grant funding of between £10k and £25k.

The funding comes from the Coast to Capital Local Enterprise Partnership Local Growth Deal under their ‘Growth is Digital’ key project. The programme has been developed by Rural West Sussex, Gatwick Diamond, Coastal West Sussex, West Sussex County Council and the South Downs National Park Authority. 

Grant applications will be assessed by the programme panel, who will assess value-for-money, economic impact and deliverability. 

ARE YOU ELIGIBLE?

Eligible groups of business include business parks, trading or industrial estates, farm diversification schemes, clusters of businesses in a common location and single business locations with high economic impact. The programme is not open to residential applicants but clusters of home-based businesses in a common location potentially could apply.

To be eligible, businesses must not be included in the planned delivery of the publicly funded roll out by Better Connected, a partnership of West Sussex County Council, BT and BDUK (the government department responsible for broadband delivery).

WHO CAN SUBMIT AN APPLICATION?

The application can be made by a lead business representing a group of businesses in a common location, or by landowners, land agents, estate managers and facility managers, for example.

WHAT WILL THE GRANT COVER?

The maximum grant intervention is 40% of the total project cost to be used for capital purchases only.  The applicant provides a minimum of 60% of the total cost, which can include revenue costs and must incur the full project costs by 31 December 2016.

Generally the applicant will select the best technology for their location, fibre, wireless and hybrid solutions will be considered, but it must provide certified speeds of a minimum 30Mbps.

WHERE TO FIND OUT MORE

Coast to Capital website http://www.coast2capital.org.uk/helping-business-growth/grant-funding

If you have any questions, please email broadband@southdowns.gov.uk